Arjun Kapoor has been appointed as Candes' brand ambassador to reach out to Indian consumers that value innovative products, digital purchases, and deeper brand relationships in the home and kitchen appliances segment. Kapoor was a unanimous pick for a brand ambassador, in keeping with the brand's theme "Smart India ka Smart Home." As a well-known figure among Indian consumers, he reflects Candes' spirit and vitality.
“Having Arjun Kapoor on board with his massive fan base will help us reach and tap into our target audience,” Sandeep Agarwal, co-founder of Candes, said. Our brand would be able to develop a personal connection with the consumers because he is young, dynamic, and a well-known face in every Indian household. We think that our collaboration with Arjun Kapoor will benefit the company, and we want to make Candes a well-known brand in the home appliance industry.”